Attending networking events, tradeshows and business expos are a great way for a business representative to go out, have discussions with other business professionals and hopefully obtain new business. Chances are when the business representative goes to these events, they offer some sort of handout. A brochure, list of services or prices and testimonials are a fantastic way to represent the business by starting on the right foot. Are these handouts up to date to appropriately represent the business? Brochures are great for bank displays, networking tables or other places where handouts can be picked up and reviewed later to see if the potential client wishes to employ your services. Creating a brochure can be time consuming. There are a lot of parts and information that have to be added in order to get the most out of this document. Be confident that this representation of your business is the best one that it can possibly be.
