When it comes to tracking your finances, some of the most important things to track are your income and expenses which require up to date reports. Without up to date reports, we cannot track the financial progress of our company which frequently leads to downfall because of loosely tracked expenses that can sometimes overpower income from services provided. Up to date financial reports offer more than just a list of expenses and incomes but also your to date profit and loss and the overall financial picture and direction of the company. If our company is spending more money than it is taking in, then decisions can be made about the business such as the areas that we can cut our expenses to insure that we aren’t losing money and the problem areas that require fixing and possibly restructuring. Do you have a particular target market and if so how are you targeting them in an effective manner? Through social media marketing, which also happens to be free in some cases and yet in expensive in others, we can target specific audiences and increase our income to a point of where our business is successful. This will increase our potential client list and subsequently aid in the growth of our business. Financial tracking can be summed up as all about the success of our business, to be able to provide services with astounding customer service for repeat clients and increased growth of our business through referrals and word of mouth.