Social media marketing is another way the new age of technology is allowing business owners to market their businesses in a cost effective manner. Do you know who your target audience for your products and/or services are? Social media websites are geared to specific target audiences and your social media activity is a great way to draw business to your website. Everyone is always wondering how to increase the money the make while saving time. Drawing business to your social media webpage is a great, cost effective marketing tool that will bring business to your website and allow you to be more easily seen by the 85 percent of people who utilize the internet as a search technique for businesses. As in every aspect of your business, consistency, timeliness and professionalism will make you very appealing to potential clients and make you stand out in a positive way.